UOB Telkomsel Card
A work project
Telkomsel or PT Telekomunikasi Selular is an Indonesian telecommunications company founded in 1995 and one of the biggest Indonesian telecommunication companies. Telkomsel Credit Card was a Citibank product, as UOB buys Citibank consumer banking, the products are carried as well. So UOB Telkomsel Card is now one of UOB's Co-brands products.
An agency was responsible for the project, but our VP of Marketing did not approve the key visual they provided despite numerous revisions and feedback. So I was trusted to take the project.
Objective: Create a seamless connection between digital and youth
Audience: Young people who are interested in gaming/browsing/streaming
Style: digital, fun
Preview:
Marketing Collaterals:
You can visit my published work here:
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